SCS On The Road: IAA 2018

Our team is converging on Hannover Fairground to finalize our IAA 2018 booth.

IAA is a giant and very important International Motor Show. Our crew there consists of ten experienced SCS Software's developers, so we'll have very knowledgeable people on the show floor. The team is accompanied by our CEO and Marketing and Licensing managers. We will be there with the Sim Trailer, boxes full of merchandise and special game builds so that we can allow curious visitors try out the upcoming ATS: Oregon and ETS2: Beyond the Baltic Sea expansions. As a cherry on top - the legendary Svempa's Chimera stepped off her throne in the Scania's hall of fame to accompany us on our booth! What a beauty!

IAA is a monster of an event, possibly the most important for the transportation industry in Europe. It takes place only once every two years, and pretty much every company related to automotive, logistics, machinery and similar industries are there showing their best and trying to steal some attention. Our purpose is clear - to show that we belong there, that our games are a phenomenon that the transportation industry should not overlook. We will also take a ton of photos of vehicle details for future reference use. And most importantly, to make friends with as many companies relevant for our truck sims as possible. The concentration of decision makers per square meter is really high. Wish us luck!

Of course, the show is also open for the general audience - so anyone who's going to visit this international event from 20th to 28th of September - make sure to stop by our place in Hall 23 and check out what we've prepared for you. Our team is looking forward to meeting our fans!

And for most of our readers who can't make it there - follow us on our Twitter and Instagram profile as we'll be providing an ongoing news feed. Just like we did with our participation in ETRC round at Zolder. If you miss the posts and photos, here is a selection; you can find even more in the gallery on our Facebook profile.