Tuesday, May 20, 2014

Country Flag Paint Jobs

Today we are releasing a bunch of new paint job DLCs with United Kingdom flags.

It is partly an experiment into this type of content, to see if it catches on with players and should be pursued for more countries. Would you like to see something similar created for your country as well? It is also a result of discussions with our UK retail publishing partner; something to spice up the contents of a new boxed re-release of Euro Truck Simulator 2 coming to UK store shelves at the end of this week.

Nurturing the retail market is still strategic for us, even in the world of digital distribution becoming more and more dominant. The irony is that this new UK box will actually contain Steam-only activation codes - this is where the industry is going, with the UK market at the forefront of the trend.

Our release slate recently has been focused quite a lot on the cosmetics side, but don't despair! We have a ton of deeper, more interesting features and content in development for Euro Truck Simulator 2, we just need time to finish and polish it for new game updates and expansions.