Tuesday, September 27, 2016

Impressions from IAA 2016

Just as every two years, we have visited IAA Commercial Vehicles 2016, the largest European trade show of transportation and logistics industry. Transportation expos are not as loud and crowded as major games industry shows, but they are in many ways even more impressive. This business is highly competitive, and especially the big manufacturers are ready to invest a lot to make sure their vehicles look the best.

We have walked the floor for three days, looking for inspiration, taking tons of photos, but most importantly, working hard to grow our list of contacts with the industry.

We also wanted to see what the guys from TrailerVue managed to build using our Euro Truck Simulator 2 to show their turn-assist camera system. They did a really great job, and we were happy that their interactive stand pulled quite a crowd all day long.

We were tweeting photos from the show in real-time and reposting to our facebook, but chances are some of our readers will appreciate a short photo report from the event here on this channel.


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