Tuesday, November 7, 2023

ArcBest/ABF Cooperation

In the vast world of American Truck Simulator, a new collaboration is underway with logistics giant ArcBest/ABF. ATS is upping the game by featuring the ArcBest/ABF trailer livery as a mod on the Steam workshop created by our vehicle department in close cooperation with the ArcBest/ABF team.

As you navigate the virtual highways, you will now be able to showcase the same distinctive livery used by ArcBest/ABF in the real world. This immersive experience not only adds a touch of realism but also pays homage to a logistics giant known for its comprehensive solutions in freight and transportation. 

Collaborations like this can have a real positive impact on the trucking industry.  In the past, the companies involved have reported positive responses, with one of our latest partners accepting around 40 job applications thanks to the ATS in-game dynamic billboards campaign. The connection between players and potential jobs in the automotive industry is real, and the #BestCommunityEver is playing a role in highlighting the cool side of a career in trucking and logistics.

We hope you will enjoy this new addition to American Truck Simulator. Also, don't forget to check out our X/TwitterInstagramFacebookTikTok and give them a follow to stay in touch with the latest news!

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