Louisiana: Avery Island + BIG In Louisiana

Located in Iberia Parish in southern Louisiana is Avery Island, one of the region’s unique locations, and today, we’re mighty excited to share more about this special location which has been brought to life in our upcoming Louisiana DLC for American Truck Simulator. Let's check it out!

Surrounded by swamps and bayous, Avery Island is known for its lush vegetation, live oaks and dense greenery, which our vegetation and asset teams have re-created virtually in detail. The area is also home to a whole host of wildlife. Keep your eyes peeled whilst exploring the Island, because you may spot some wildlife, such as the Snowy Egret, White-tailed Deer and even the American Alligator! 

Avery Island isn’t just a natural retreat, it also holds a fascinating history. The island became home to the McIlhenny family in the mid 1800's, who developed pepper-growing and sauce-making traditions that would later earn worldwide recognition. 

This legacy continues to shape the island today, as Avery Island continues its long-running hot sauce production, which has played a key role in the area’s identity for generations. Its massive underground salt dome provided the essential mineral base for preserving and fermenting peppers, while the warm, humid climate above ground have created the ideal growing conditions for cultivating spicy varieties.

Over time, those working on the island have refined their methods, ageing their pepper mash in wooden barrels and developing techniques that would eventually spread far beyond the region. This long heritage has left an undeniable mark on the island’s culture, economy, and reputation as one of the most iconic hot sauce producing locations in the United States.

To represent this iconic and important industry within American Truck Simulator, we’ve recreated the industry with our in-game brand, Flavorfair, the island’s Food Factory, where you will be able to haul its well known hot sauce, Jalapeño, from Avery Island across the USA.

BIG in Louisiana 

Whilst the sauce is hot, if you're looking for a challenge that'll make you sweat in Louisiana, then maybe our new Special Transport routes are for you! Truckers who are ready to take on these mighty loads will find several new Special Transport job contracts. 

Whilst these routes have been carefully pre-planned by our dispatchers, you can expect there to be some challenging manoeuvres and scenic views on the road to your final destination. As always, trained escort teams and local police will assist in guiding you along the correct route, and where necessary, help block traffic to allow safe passage.

Think you've got what it takes? Special Transport DLC owners will find contracts on offer between the following cities: 

New Orleans to LaFayette
Lake Charles to Natchitoches
Shreveport to Baton Rouge
Houma to Port Fourchon

So whether you are delivering Special Transport loads or hauling some spicy loads, we truly hope you enjoy all that our upcoming Louisiana DLC has to offer in American Truck Simulator! If you'd like what you see, be sure to add it to your Steam Wishlist and until next time, keep on truckin'!