Every October since 1985, organizations and people from around the world help raise awareness and support local charities in the fight against Breast Cancer. Known as Pinktober, this special month is marked by the iconic pink ribbon, a symbol of unity and strength. It also serves as a reminder that breast cancer impacts many lives, and that we should educate, inform, and empower individuals to make proactive choices about their health.
At the heart of Pinktober is the importance of knowledge and awareness. Recognizing the signs and symptoms of breast cancer can lead to early detection, which significantly improves outcomes. By committing to regular self-exams and professional check-ups, we can play a crucial role in safeguarding our own health. Moreover, sharing this vital information with those around us helps amplify the mission of breast cancer awareness.
Pinktober reminds us all that taking care of our health should be a top priority. Encouraging regular screenings, health check-ups, and advocating for these practices within our communities, friends and families is at the core of what this campaign stands for.
Since 2019, we've been proud to actively support and bring awareness to this important cause. Our community has been at the core in helping us raise funds for our local charity of choice, the Alliance of Women with Breast Cancer, by purchasing our special Pinktober DLCs for American Truck Simulator and Euro Truck Simulator 2 from which 100% of the income goes to charity every year.
We've had the pleasure of meeting with those involved in this charity organisation, as well as hosting numerous educational talks at our offices in the past. We encourage you to check out their work at their website, which you can find here.
We'd like to express our sincerest gratitude to every player who has purchased these special charity packs, your contributions have helped save lives and support those who are directly impacted by Breast Cancer.
If you're looking to make a tangible impact and add some unique flair to your trucks, now is a perfect time to purchase or gift these DLCs. By customizing your trucks with Pink Ribbon designs and sharing them online using #Pinktober2024, you can help spread awareness while supporting the cause.
We are deeply grateful to everyone who has supported Pinktober over the years. Whether through donations, awareness campaigns, or participating in educational events, your efforts have a lasting impact. Together, we continue to bring hope and change to the lives of those affected by breast cancer.